Is Online Gaming Safe? the Risks in a Digital Playground

Ever wondered about the hidden dangers lurking in online gaming? Dive into “Esto no es un juego” and explore how it unveils risks in the digital world. 🎮🔍

In an innovative move to emphasize the importance of secure digital environments for online gamers, VML Mexico teams up with Movistar to introduce “Esto no es un juego.” This groundbreaking campaign aims to raise awareness about the responsible use of video games.

“Esto no es un juego” strives to connect entertainment, gaming platforms, and discussions across various media channels, fostering a safer digital landscape for consumers. Through captivating visuals and game-inspired elements, the campaign illustrates the risks faced by players when interacting with unknown profiles online.

Luis Madruga Enriquez, Chief Creative Officer at VML Mexico, elaborates on the campaign’s purpose, stating, “This idea seeks to literally link entertainment, gaming platforms, and conversations extending through all media where players consume content.” 🚀

The campaign sheds light on the alarming issue of grooming, where adults impersonate others on digital platforms, turning seemingly harmless activities into potential risks. By empowering players and caregivers to take proactive measures, “Esto no es un juego” advocates for a safer and more responsible digital environment.

Fernanda Pérez, Head of Brand & Integrated Marketing Communications at Movistar, emphasizes their commitment to raising awareness about online gaming risks. She encourages players and caregivers to take control and prevent potential dangers associated with online interactions. 💪

Highlighting a concerning statistic, the campaign reveals that only 33% of profiles interacted with by minors in online gaming are known to them. This underscores the urgent need to educate about potential dangers such as grooming, human trafficking, and abduction arising from online interactions.

“Esto no es un juego” joins Movistar’s initiatives like “Desconectados” and “Love Story,” further reinforcing their dedication to promoting a secure and inclusive digital environment. 🌐

Explore the campaign, raise awareness, and join the movement towards a safer digital playground for all. Remember, it’s not just a game—it’s about protecting our online community. 💻🛡️

And if you’re curious for more insightful content, don’t forget to check out the comments and FENOMENCO’s latest articles! 📰👀

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